Relevance: New Insights on Strategy

I just finished the book Relevance by David Apgar.  It’s a heady read but after plowing through it I think Apgar lays out some pretty insightful and down-to-earth ideas that I can put to use.

The essence of the book is this: strategy should be more about clarifying and testing assumptions and perhaps less about tactics and execution.  Making this shift, argues Apgar, is what enables an organization to learn over time and get better.

Here’s one quote: “Learning from experience requires three things: the development of performance strategies explicit enough to be testable, the derivation of performance indicators from the assumptions behind those strategies, and the use of performance results to reveal errors in goals and assumptions as well as execution.” (Page 11)

I’ve modified Apgar’s ideas and changed some of the terminology to fit the style in which I like to work and put them into a one-page summary if you’re interested in how I’m applying the ideas.


Ideas Enacted

Jeff Galley

Welcome! OK, so I'm obviously not much of a blogger. But when I pretend to be a blogger this is where I'll post my thoughts, quotes, links, pictures, etc.

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