The Trust Test
I’m reading Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Brogan and Smith. Good book. One of the usable ideas I’ve gleaned so far is this:
(C x R x I)/S = Trust
- C = Credibility: Does my communication show that I am who I claim to be?
- R = Reliability: Am I there on time with consistency?
- I = Intimacy: Do people feel comfortable around me?
- S = Self-orientation: Is it all about me or others?
The Trust Test
I’m reading Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Brogan and Smith. Good book. One of the usable ideas I’ve gleaned so far is this:
(C x R x I)/S = Trust
- C = Credibility: Does my communication show that I am who I claim to be?
- R = Reliability: Am I there on time with consistency?
- I = Intimacy: Do people feel comfortable around me?
- S = Self-orientation: Is it all about me or others?
